Proposals are the single most important document your company produces!
In today's competitive market, proposals are the lifeblood of your organization.
Whether you submit large, multi-volume proposals worth billion, or single-page
letter proposals,these documents determine the success or failure of your entire
business.
A proposal is often the only shot you've got to convince readers that your ideas
promise more payback than the rest. Invest a few hours in this program, and you'll be ready to deliver powerful, well-written proposals that get accepted-and acted upon every time. After attending the workshop, your company will see an immediate increase in sales by improving the proposal writing skills of those involved in proposal production.
It will help the participants to:
- Write reader-focused proposals that clearly communicate the benefits of choosing
your solution
- Write proposals in less time with less frustration
- Create seamless proposals that communicate a designed win strategy
- Analyze and"strip out" an request for proposal
- use visual to communicate complex technical information effectively
- Make a bid; no bid decision
- Obtain the required results from proposals.
- Improve the perceived value of proposed solution.
- Clearly articulate complex solution so prospects will readily understand them and their
benefits.
Coverage:
- Overview of the proposal proces s.
- Understand the value of proposal from the customer's point of view
- RFP evaluation techniques, competitor analysis and the bid/no bid decision
- Managing the proposal as a project
- Proposal type and parts of the winning proposal
- pre-writing (analysis)
- Learn how to satisfy the audience's need to hear "what's in it for me?"
- presenting the content
- Winning Proposal structure and design
- Writing to win and the use of proposal themes
- Managing risk
- Formatting text and graphics for visual impact
- Writing the executive summary
- proposal editing and review
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